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WHAT DOES 2022 HOLD FOR US?

The numbers indicate that the year 2021 was quite good, growth was in double digits, Chile's trade reached record figures as well as exports. The economy returned to growth and there was a feeling of greater normalcy with the covid-19 pandemic moderately controlled thanks to the vaccination process.

For its part, 2022 brings us many challenges, and the first of all is to reactivate the economy and improve growth projections, which for this year are quite poor compared to the year that just ended. For this, the role played by SMEs will be key, growing the productive matrix, generating more employment, and above all, returning to pre-pandemic and social crisis levels of competitiveness is perhaps the greatest challenge. Entrepreneurs, experts in doing wonders with few resources, will have to continue to unleash their creativity to deal with the many problems that still affect us, such as a sustained increase in the cost of supplies and raw materials, a stressed international logistics chain , and sustained pressure for better prices.

Without the injection of resources such as the IFE and withdrawals from pension funds, consumption should tend to normalize and with this the challenge for SMEs will be how to continue attracting customers and improving their sales to sustain their businesses, in a scenario with a colder economy. That is when those who bet on diversifying their markets and go out looking for new clients with greater determination will be the ones who can take advantage of the opportunities offered by the tremendous network of commercial agreements that Chile has signed, and above all, they will be the ones who will be able to project in a better way their ventures in the short and medium term.

A challenge that we will undoubtedly have to face this 2022 will be how to add more SMEs to the export process, but in a competitive and permanent way, with a view to the future that allows us to generate a constant support network that can be accessed by all companies that have real potential and, more importantly, that they have the determination to risk it for their internationalization process.

For ISIBIS, the challenge is clear, the goal already set, to become the main promoter of exports for SMEs and entrepreneurs, and to enable more smaller companies to access international markets.

What is your challenge?

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