The initiative arises from a collaboration between Neotrade and Cristián Prado Ahumada, Asia Commercial Director of Viña Vertiente Pagnel, Consultant in International Trade and Investments in China.
On Monday, January 11 of this year, the cycle of talks "Export to Asia in 2021" began for small and medium Chilean producers who need to access key information on the mechanisms used to conquer the Asian market at a time of global complexities. The virtual meeting and organized from the O'Higgins region, seek to be a contribution to regional SMEs that dare to export to the Asian market, recipient of more than 50% of Chilean exports.
The first session was led by the professional based in Shanghai, Cristián Prado Ahumada, Asia Commercial Director of Viña Vertiente Pagnel, Consultant in International Trade and Investments in China, who provided information on how to address the Business with China, brand development, maintenance in the post-pandemic market and importance of digital platforms. Prado was Commercial Attaché of Chile in Hong Kong and Macao, with a Master's degree in Population and Environmental Economics from the University of Peking, and he is a Political Scientist and Public Administrator from the Central University of Chile.
The cycle of talks continues with the presentation of Jaime Hidalgo, Consultant and Director of International Business of neo trade and partner of the Foreign Trade MarketPlace isibis.cl , with a self-assessment workshop on export capacity, which aims to provide producers with knowledge and tools to diagnose their potential expansion to international markets.
“There are certain unknown keys for SMEs, because Chile's export model is highly dependent on public instruments. But when we know the market well, we realize that the keys to achieving internationalization of Chilean production are: associativity, digital transformation and thinking big, ”says Cristián Prado.